SEO stands for Search Engine Optimization, and it is a set of strategies and tactics used to increase the visibility of a website or webpage on search engine results pages (SERPs). SEO is used to help websites rank higher in organic search results and drive more organic traffic to their pages. SEO involves optimizing a website’s content, structure, and code to improve its visibility in search engine results. This can be done through a variety of techniques, such as keyword research, content optimization, link building, and more. SEO can be a complicated and time-consuming process, but it is essential for any website that wants to be found online. By following best practices and staying up to date with the latest changes in search engine algorithms, businesses can ensure that their website is optimized for maximum visibility and success.