Search engine optimization (SEO) is the process of optimizing website content and structure to make it easier for search engines to find, index, and rank your web pages in the SERPs. SEO involves optimizing both on-page and off-page elements, including keyword research and analysis, content optimization, link building, and more. By optimizing your website for search engines, you can increase your visibility and drive more organic traffic to your website. SEO can also help you build a stronger online presence and establish your brand as an authority in your industry. By understanding the fundamentals of SEO and how it works, you can create an effective SEO strategy that will help you reach your business goals.